Online marketing & online targeting
Today, online advertising is an essential part of the Internet. It is based increasingly on targeted advertising that conveys advertising messages that are tailored precisely to the individual Internet user. Under terms such as "Behavioural Targeting or Advertising," "Online Targeting", etc. technologies are used that analyse, store and utilise user behaviour. This already gives rise to an area of conflict between data protection and the private sphere. These targeting technologies are therefore not undisputed under data protection law.
Our experts in the area of IT and data protection advise and support you in the implementation of your targeting strategy, draw your attention to obligations under data protection law and support you in making your online advertising efficient and legally sound.